RAISING THE STANDARD IN THE AUTOMOTIVE INDUSTRY
Build a Reputation You Will be Proud of.
Our complete DVI system, the service advisor training we use every day, and a proven onboarding process—built to help shop owners set clear expectations, eliminate confusion, and run a more consistent, profitable shop.
About Champion University
Our Mission
To raise the standard of the automotive industry by equipping shop owners with real-world systems that drive accountability, consistency, and trust.
What We Believe
- We believe great shops aren’t built on talent alone—they’re built on systems.
- We believe every recommendation should be backed by proof, not opinion.
- We believe unclear expectations create mistakes, comebacks, and lost profit.
- We believe consistency—not effort—is what builds trust with customers.
- We believe service advisors should educate, not sell.
- We believe every new hire should be trained the same way, every time.
- We believe shop owners shouldn’t have to be present for the shop to run right.
- We believe raising the standard of the industry starts with raising the standard inside your own shop.
What We Offer
We don’t offer theories or generic training. We provide the exact systems we use inside Champion Tire & Automotive—built to create consistency, accountability, higher-performing teams, and more predictable results.
Who It’s For
Champion University is built for shop owners who are tired of guessing and ready to run a structured, consistent operation.
- Owners who want a reputation they’re proud of—built on trust, transparency, and consistency
- Owners who want to increase their average repair order without pressure or gimmicks
- Owners who are tired of missing easy opportunities and want to capture the low-hanging fruit the right way
- Owners who want their team to educate customers with confidence—not “sell” to them
- Owners who want clear expectations for every role in the shop
- Owners who are done with inconsistency between technicians and advisors
- Owners who want every new hire trained the same way, every time
- Owners who want a shop that runs right—with or without them
Bigger Than Training
This is bigger than training—it’s about changing the way customers experience automotive service.
We believe customers shouldn’t have to walk into a repair shop with their guard up.
They should feel confident in who they’re talking to—and trust the person working on their vehicle.
That starts with transparency.
When customers can clearly see what the technician sees—before approving anything—trust is no longer something you have to earn through words. It’s built into the process.
No pressure.
No guessing.
No uncertainty.
Just clear communication, honest recommendations, and proof behind every decision.
This is how you build a reputation people are proud to stand behind.
This is how we raise the standard in the automotive industry.
What We Offer
Champion DVI System
Turn every inspection into clear communication, stronger trust, and higher-quality decisions.
Standardize the way your entire team performs inspections, captures photos and video, and presents findings—so every customer sees exactly what your technician sees before approving anything.
Eliminate guesswork, build confidence, and capture the
Turn every inspection into clear communication, stronger trust, and higher-quality decisions.
Standardize the way your entire team performs inspections, captures photos and video, and presents findings—so every customer sees exactly what your technician sees before approving anything.
Eliminate guesswork, build confidence, and capture the opportunities you’re currently missing—without pressure or “selling.”
Service Advisor Training
Give your front counter the structure, confidence, and consistency it needs to perform at a high level.
Train your service advisors to review inspections the right way, communicate clearly, and educate customers with confidence—without pressure or “selling.”
Create a consistent process that turns information into trust, builds stronger cus
Give your front counter the structure, confidence, and consistency it needs to perform at a high level.
Train your service advisors to review inspections the right way, communicate clearly, and educate customers with confidence—without pressure or “selling.”
Create a consistent process that turns information into trust, builds stronger customer relationships, and increases approvals the right way.
Employee Onboarding
Employee Onboarding
Train every new hire the same way—every time—by setting clear expectations from day one.
Give your team a structured onboarding system that defines performance standards, reinforces accountability, and eliminates confusion across every role in your shop—without requiring you to personally train every new hire.
Stop relying on memory and in
Train every new hire the same way—every time—by setting clear expectations from day one.
Give your team a structured onboarding system that defines performance standards, reinforces accountability, and eliminates confusion across every role in your shop—without requiring you to personally train every new hire.
Stop relying on memory and inconsistent verbal instruction.
Install a system that ensures every employee understands the standard, follows the process, and becomes productive faster.
AI in the Automotive World
AI is changing the automotive industry fast. Shops that learn how to use it will move faster, be more accurate, and deliver a better customer experience.
AI is not here to replace anybody—but it will amplify the ones who decide to use it first.
If you’re not learning it, you will get left behind—in the next few years. The shops using it now will have an unfair advantage.
This free course is my way of giving back—helping you understand it, use it, and stay competitive.
Our Purpose
Serving a purpose will provide more fulfillment in life than chasing money.
Purpose isn’t something you wake up and instantly understand—it’s something you grow into.
For a long time, I thought success meant chasing money, staying busy, and trying to outwork everything. But over time, I realized that doesn’t bring real fulfillment. What does is knowing why you’re doing the work in the first place.
For me, that purpose became clear through experience—through mistakes, through long days, and through seeing what happens when people are given the right guidance… and what happens when they’re not. I’ve seen talented people struggle, not because they didn’t care, but because no one ever took the time to show them a better way.
That’s what this is built on. Not perfection. Not theory. Just real-world experience and a commitment to doing things the right way, even when it’s harder.
If you’re willing to learn, willing to work, and willing to hold yourself to a higher standard than what’s expected, this can take you somewhere meaningful. Not just in your career—but in your life.
Any organization or volunteer dedicated to helping people who struggle with finding a career due to substance abuse, incarcerations, or other circumstances, Please know; we intend on providing Champion University courses at no charge to help with the recidivism rate in our community. Just send an email describing the need and we will grant you access to the course material. Thank You for helping the ones that are overlooked by many.
Current Training Modules
Phone Skills Mastery
This course teaches you how to take control of the first interaction with every customer.
You’ll learn how to answer calls with confidence, guide conversations with clarity, and set expectations from the very beginning. The goal is to eliminate confusion, build trust quickly, and turn every call into a structured, professional experience.
Delivery Mastery
The final step in the process is where trust is either reinforced—or lost.
This course focuses on how to properly deliver a vehicle, clearly explain completed work, and ensure the customer leaves confident in their decision. You’ll learn how to eliminate uncertainty, strengthen relationships, and create a consistent, high-level customer experience.
Champions of Communication
Every interaction matters—tone, words, and body language all play a role.
This course breaks down how to communicate effectively with customers and team members in any situation. You’ll learn how to speak with clarity, maintain professionalism under pressure, and create trust through every conversation.
Tier 1 – Service Advisor Excellence
Tier 1 – Service Advisor Excellence
This level builds the foundation every strong service advisor needs. It focuses on core communication, professionalism, phone skills, expectation setting, and the ability to guide customers clearly from the very first interaction. The goal is to create confidence, consistency, and trust at the front counter.
Tier 2 – Service Advisor Excellence
Tier 1 – Service Advisor Excellence
Tier 2 – Service Advisor Excellence
This level is built around growth, control, and stronger execution. It focuses on improving workflow management, handling real-world customer conversations, presenting recommendations with clarity, and staying composed under pressure. The goal is to turn basic skill into reliable performance.
Tier 3 – Service Advisor Excellence
Tier 1 – Service Advisor Excellence
Tier 2 – Service Advisor Excellence
This level is for advisors ready to operate at a higher standard. It focuses on leadership, advanced communication, customer experience, accountability, and the ability to help drive shop culture and performance. The goal is to develop an advisor who doesn’t just manage the position, but helps lead the operation.
AI: The Future of Automotive
Technology is rapidly changing the automotive industry—and those who understand it will stay ahead.
This course introduces how AI is impacting diagnostics, inspections, communication, and shop operations. You’ll learn how to leverage emerging tools to improve efficiency, accuracy, and customer experience, positioning yourself for the future of the industry instead of falling behind it.
DVI - Standard
This course establishes the foundation of a proper digital vehicle inspection.
You’ll learn how to perform a complete, consistent DVI, document findings accurately, and communicate vehicle condition in a way customers can clearly understand. The focus is on building trust through transparency, using photos, videos, and structured processes to eliminate confusion and raise the standard of service.
Champion Tire Onboarding
Champion Tire Onboarding
This course walks through the expectations, systems, and standards required to operate at Champion Tire & Automotive.
You’ll learn how new team members are trained from day one, how processes are implemented consistently, and how roles are structured to create accountability and efficiency. The goal is to ensure every team member understands how to operate within the system and contribute to a high-level customer experience.
