RAISING THE STANDARD IN THE AUTOMOTIVE INDUSTRY
Build a Reputation You Will be Proud of.
Our complete DVI system, the service advisor training we use every day, and a proven onboarding process—built to help shop owners set clear expectations, eliminate confusion, and run a more consistent, profitable shop.
About Champion University
Our Mission
To raise the standard of the automotive industry by equipping shop owners with real-world systems that drive accountability, consistency, and trust.
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What We Believe
- We believe great shops aren’t built on talent alone. They’re built on standards.
- We believe every recommendation should be supported by evidence—not opinion.
- We believe clear expectations prevent mistakes, comebacks, and confusion.
- We believe consistency is what earns lasting customer trust.
- We believe service advisors should educate customers—not pressure them.
- We believe every employee deserves clear, consistent training from day one.
- We believe the right systems allow a shop to operate properly without depending on the owner to oversee every decision.
- We believe raising the standard of the automotive industry begins inside each individual shop.
What We Offer
Champion University turns more than 21 years of real automotive experience into practical training for shop owners, service advisors, and technicians.
Our programs provide clear standards for digital vehicle inspections, customer communication, service advising, employee onboarding, leadership, accountability, and daily shop operations. These are not theories created outside the repair industry. They are working standards built from the lessons, mistakes, and proven practices developed inside Champion Tire & Automotive.
The goal is simple: help good shops operate more consistently, communicate more honestly, train stronger teams, and build reputations their customers can trust.
Who It’s For
Champion University is for shop owners, managers, service advisors, technicians, and future automotive professionals who believe this industry can be better—and are willing to help raise its standard.
It is for shop owners building businesses worthy of customer trust, managers creating cultures of accountability, service advisors committed to educating instead of pressuring, and technicians who want their recommendations supported by evidence and communicated accurately.
It is also for people entering the automotive industry who deserve the right foundation, experienced professionals who refuse to stop improving, and industry leaders who want to help shape what automotive service becomes next.
Bigger Than Training
Champion University was not created simply to offer courses. It was created to strengthen the automotive industry from the inside out.
We are building a shared standard for how shops inspect vehicles, document evidence, communicate recommendations, train employees, lead teams, and serve customers. The goal is not to make every shop identical. The goal is to give good people a stronger foundation for doing honest, consistent, professional work.
This is about helping great shops earn the trust they deserve, giving automotive professionals a path to grow, and helping customers better understand the work being recommended.
Training is how we begin. Raising the standard is the mission.
Prepare Your Team for Chaos
Champion DVI System
Turn every inspection into clear communication, stronger trust, and higher-quality decisions.
Standardize the way your entire team performs inspections, captures photos and video, and presents findings—so every customer sees exactly what your technician sees before approving anything.
Eliminate guesswork, build confidence, and capture the
Turn every inspection into clear communication, stronger trust, and higher-quality decisions.
Standardize the way your entire team performs inspections, captures photos and video, and presents findings—so every customer sees exactly what your technician sees before approving anything.
Eliminate guesswork, build confidence, and capture the opportunities you’re currently missing—without pressure or “selling.”
Service Advisor Training
Give your front counter the structure, confidence, and consistency it needs to perform at a high level.
Train your service advisors to review inspections the right way, communicate clearly, and educate customers with confidence—without pressure or “selling.”
Create a consistent process that turns information into trust, builds stronger cus
Give your front counter the structure, confidence, and consistency it needs to perform at a high level.
Train your service advisors to review inspections the right way, communicate clearly, and educate customers with confidence—without pressure or “selling.”
Create a consistent process that turns information into trust, builds stronger customer relationships, and increases approvals the right way.
Employee Onboarding
Employee Onboarding
Train every new hire the same way—every time—by setting clear expectations from day one.
Give your team a structured onboarding system that defines performance standards, reinforces accountability, and eliminates confusion across every role in your shop—without requiring you to personally train every new hire.
Stop relying on memory and in
Train every new hire the same way—every time—by setting clear expectations from day one.
Give your team a structured onboarding system that defines performance standards, reinforces accountability, and eliminates confusion across every role in your shop—without requiring you to personally train every new hire.
Stop relying on memory and inconsistent verbal instruction.
Install a system that ensures every employee understands the standard, follows the process, and becomes productive faster.
AI in the Automotive World
AI is changing the automotive industry fast. Shops that learn how to use it will move faster, be more accurate, and deliver a better customer experience.
AI is not here to replace anybody—but it will amplify the ones who decide to use it first.
If you’re not learning it, you will get left behind—in the next few years. The shops using it now will have an unfair advantage.
This free course is my way of giving back—helping you understand it, use it, and stay competitive.
Our Purpose
Serving a purpose will provide more fulfillment in life than chasing money.
Purpose isn’t something you wake up and instantly understand—it’s something you grow into.
For a long time, I thought success meant chasing money, staying busy, and trying to outwork everything. But over time, I realized that doesn’t bring real fulfillment. What does is knowing why you’re doing the work in the first place.
For me, that purpose became clear through experience—through mistakes, through long days, and through seeing what happens when people are given the right guidance… and what happens when they’re not. I’ve seen talented people struggle, not because they didn’t care, but because no one ever took the time to show them a better way.
That’s what this is built on. Not perfection. Not theory. Just real-world experience and a commitment to doing things the right way, even when it’s harder.
If you’re willing to learn, willing to work, and willing to hold yourself to a higher standard than what’s expected, this can take you somewhere meaningful. Not just in your career—but in your life.
Any organization or volunteer dedicated to helping people who struggle with finding a career due to substance abuse, incarcerations, or other circumstances, Please know; we intend on providing Champion University courses at no charge to help with the recidivism rate in our community. Just send an email describing the need and we will grant you access to the course material. Thank You for helping the ones that are overlooked by many.
Current Training Modules
Phone Skills Mastery
Champions of Communication
Phone Skills Mastery
This course teaches you how to take control of the first interaction with every customer.
You’ll learn how to answer calls with confidence, guide conversations with clarity, and set expectations from the very beginning. The goal is to eliminate confusion, build trust quickly, and turn every call into a structured, professional experience.
Delivery Mastery
Champions of Communication
Phone Skills Mastery
The final step in the process is where trust is either reinforced—or lost.
This course focuses on how to properly deliver a vehicle, clearly explain completed work, and ensure the customer leaves confident in their decision. You’ll learn how to eliminate uncertainty, strengthen relationships, and create a consistent, high-level customer experience.
Champions of Communication
Champions of Communication
Tier 1 – Service Advisor Excellence
Every interaction matters—tone, words, and body language all play a role.
This course breaks down how to communicate effectively with customers and team members in any situation. You’ll learn how to speak with clarity, maintain professionalism under pressure, and create trust through every conversation.
Tier 1 – Service Advisor Excellence
Tier 1 – Service Advisor Excellence
Tier 1 – Service Advisor Excellence
This level builds the foundation every strong service advisor needs. It focuses on core communication, professionalism, phone skills, expectation setting, and the ability to guide customers clearly from the very first interaction. The goal is to create confidence, consistency, and trust at the front counter.
Tier 2 – Service Advisor Excellence
Tier 1 – Service Advisor Excellence
Tier 2 – Service Advisor Excellence
This level is built around growth, control, and stronger execution. It focuses on improving workflow management, handling real-world customer conversations, presenting recommendations with clarity, and staying composed under pressure. The goal is to turn basic skill into reliable performance.
Tier 3 – Service Advisor Excellence
Tier 1 – Service Advisor Excellence
Tier 2 – Service Advisor Excellence
This level is for advisors ready to operate at a higher standard. It focuses on leadership, advanced communication, customer experience, accountability, and the ability to help drive shop culture and performance. The goal is to develop an advisor who doesn’t just manage the position, but helps lead the operation.
AI: The Future of Automotive
AI: The Future of Automotive
Technology is rapidly changing the automotive industry—and those who understand it will stay ahead.
This course introduces how AI is impacting diagnostics, inspections, communication, and shop operations. You’ll learn how to leverage emerging tools to improve efficiency, accuracy, and customer experience, positioning yourself for the future of the industry instead of falling behind it.
DVI - Standard
AI: The Future of Automotive
This course establishes the foundation of a proper digital vehicle inspection.
You’ll learn how to perform a complete, consistent DVI, document findings accurately, and communicate vehicle condition in a way customers can clearly understand. The focus is on building trust through transparency, using photos, videos, and structured processes to eliminate confusion and raise the standard of service.
Champion Tire Onboarding
Champion Tire Onboarding
This course walks through the expectations, systems, and standards required to operate at Champion Tire & Automotive.
You’ll learn how new team members are trained from day one, how processes are implemented consistently, and how roles are structured to create accountability and efficiency. The goal is to ensure every team member understands how to operate within the system and contribute to a high-level customer experience.
